Dare to Use Storytelling The Way Expedia Does and Increase Your Inbound Marketing Value
Expedia Mexico faced a challenge to drive online traffic to Expedia Mexico and convert clicks to bookings for an area of Mexico that Mexicans don’t usually view as a desirable travel destination.
Read our whitepaper to learn how they used storytelling to increase inbound marketing value:
By building brand awareness and authority
By appealing to consumers' desires for experience
By making campaigns relatable and emotionally engaging
And how cultural relevancy can drive traffic as much as brand awareness